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4 steps to generate business ideas with innovation potential



  • The specialist in entrepreneurship and host of the FET program, Bruno Monteverde, comments on the four steps necessary to develop business ideas with potential for innovation that allow adding value to clients. 

Lima, July 23, 2021.- Currently there are various ventures in the market such as social, cultural and digital. According to the Institute of Economy and Business Development of the Lima Chamber of Commerce, in 2020 more than 235,000 companies were created in the country. However, most are launched without prior study and therefore do not have a relevant factor for their survival: innovation.  

According to the specialist in entrepreneurship and host of the CIDE-PUCP FET program , Bruno Monteverde, the strategy to develop a business idea with potential for innovation and that stands out from the rest consists of addressing the problems that no one else is observing. “Looking at markets where nobody is creating something new and launching a creative product or service that solves a customer need in a certain sector will lead this new entrepreneur to be a pioneer and gain an advantage over their competition,” he said.

And as every creative idea originates from previous research, for the specialist there are four steps to create business ideas with potential for innovation that generate value for the public that the future entrepreneur is targeting:

1. Analyze the inefficiencies of the market that will be entered 

The entrepreneur can launch a disruptive business in various areas, either in a sector that he does not know or by entering one in which he has experience, but it is very important to analyze what inefficiencies affect customers in those markets.

2. Talk to the future client

Once the problems of the market have been identified, a dialogue must be held with the future client about these shortcomings. With their help, the business idea will gain a necessary point to become innovative and will have value for its future users.

3. Create a relevant and creative idea

The previous two steps will give us specific details about what the market sector the new entrepreneur is targeting needs. The idea can lead to a technological or traditional solution, but it must add value and novelty.  

4. Correct implementation of the business idea

The host of the FET program, Bruno Monteverde, comments that the success of a business is not found in the idea, but in the implementation. It is necessary to create a good business plan and differentiate yourself with the help of marketing tools, design, customer service, etc. 

To conclude, the specialist comments that there are markets to which future entrepreneurs should be attentive: craft food and drink. “Businesses linked to sustainable production and the circular economy currently have great opportunities.”

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Business Ideas

She exposed tech’s impact on people of color. Now, she’s on Biden’s team




Alondra Nelson

Alondra Nelson, the nation’s first deputy director for science and society, will investigate how technology affects people.

Alondra Nelson has seen first-hand the disappointment of Facebook. Known for studying the societal impacts of new technologies and scientific endeavours, the famous social scientist has been appointed as President Biden’s first deputy director for science and society. Nevertheless, three years ago, she was chosen to assist lead Social Science One, an ambitious research initiative funded by a number of different foundations and aimed at providing academics with access to vast amounts of Facebook data in order to study the platform’s effect on democracy. This project was especially important given the context of its timing—right after the Cambridge Analytical scandal—and its potential impact on the relationship between social science and Big Tech. Nelson presided over the non-profit organisations Social Science Research Council, which doled out the aforementioned Social Science One awards. But, by the year 2019, it had failed. Researchers who were promised funding by Nelson were unable to receive the data they requested from Facebook due to privacy concerns. Social Science One, a collection of wealthy benefactors, and the Council were at odds about the best course of action.

Larry Kramer, president of the William and Flora Hewlett Foundation, told Protocol, “The privacy issues turned out to be way harder than anybody knew when we started, therefore we weren’t able to send the data to the researchers.” “We’re on the line here,” [Nelson] was reportedly heard saying. If Facebook isn’t willing to provide over the data soon, Nelson said the groups should end the effort. The Council decided to abandon the initiative in the end. Two years of work resulted in the release of the dataset in the early part of last year.

According to danah boyd, chief researcher at Microsoft Research and founder of Data & Society, Nelson’s work was a driving factor in the Council’s decision to shift its research focus to technology rather than the social sciences. A member of the Council board at the time, boyd, declared, “That was a win even when Facebook never unlocked the data.” It sparked a wide-ranging discussion among academics on how best to collaborate with major enterprises. Boyd remarked, “It offers openings for other possibilities down the line when there is more of this kind of data,” referring to the fact that the Council has never sought to use corporate data before to this effort.

That knowledge is now being brought to the White House by Nelson. During his campaign, Vice President Biden pledged to view all policies, especially those pertaining to technology, through the lens of civil rights. In many ways, Nelson exemplifies that promise through his study of how race and technology interact.

Since neither Nelson nor the Office of Science and Technology Policy responded to requests for comment, we’ll assume that Nelson’s inclusion was well received by the community of AI ethicists, tech critics, and civil rights advocates who believe that the government should address the civil rights and social justice issues that technological innovations are raising.

When we offer inputs to the algorithm, when we program the gadget, when we create, test, and research, we are making human choices,” Nelson said in her award address earlier this month. That’s why, throughout my career, I’ve made it a point to hear out the communities and individuals who aren’t typically consulted but whose lives are affected by the decisions made behind closed doors. When Barack Obama was in office, the Office of Science and Technology Policy (OSTP) at the White House was staffed by scientists and technologists who hoped to spread their knowledge and enthusiasm for new technologies throughout the government. Nelson, on the other hand, is more likely to be the sceptic in a conversation on how race, class, and gender interact with new technologies. Her dissertation explored the paradox that African Americans “have been the most injured by science and technology,” but “have also been the most imaginative with it, despite these conflicting pressures,” as she phrased it in an interview last year. The anthology “Technicolor: Race, Technology, and Daily Life,” which she co-edited, examines how people of color use technology in their daily lives, and her book “The Social Life of DNA” digs into the tense relationship between genetic testing and Black communities.

She has been working with a group of academics to make the tech industry more inclusive over the past year under the banner of Just Tech. Her most recent work for her current employment, the Office of Science and Technology Policy (OSTP), focuses on how the Obama administration has integrated ethics into its operations. “It’s certainly not the superficial ‘open data will solve all policy issues’ rhetoric that we’ve seen from certain persons in some earlier administrations,” said Meredith Whittaker, faculty director of the AI Now Institute and a leading figure in the tech labour organizing movement. According to Whittaker, the strength of political organisations was made clear by Nelson’s study of the Black Panther party’s grassroots medical action.

To have someone who “thinks that widely” and “understands the capacity for organized groups and the individuals who are living the effects of these technologies” is exciting, as Whittaker put it. Given the disproportionate impact of COVID-19 on Black and minority communities, Nelson’s new position is crucial as the next administration weighs the tradeoffs between surveillance and privacy. Advice on contact tracing, machine-enabled vaccination deployment, algorithmic bias, and data privacy are all likely to come from the Office of the Science and Technology Policy (OSTP), whose position is fluid and often defined by the personalities within it.

She’ll be asking, “Who can be hurt by this technology?” with a sceptical eye. Simone Browne, an associate professor at the University of Texas in Austin, has remarked that Nelson’s study has affected her own work on anti-Blackness and surveillance. For former Obama deputy CTO Jen Pahlka, “her hiring certainly looks to be an indication that some of the issues of her study — which delve into race and class and equity, and the shape of our society” will become increasingly central to OSTP’s efforts.

As the Biden administration employs Silicon Valley elites to shape policy, activists like Whittaker are both excited and skeptical about Nelson’s selection. A former Facebook attorney is apparently being considered by his attorney general for a position leading the Department of Justice’s antitrust division. Concerned that Biden is inviting key executives like Nelson and tech industry officials who have formed the unequal business she has investigated, Whittaker expressed her worries to the press.

The OSTP has not yet opened for business. Biden has yet to hire people for a number of key jobs in the office, including chief technology officer, and the team is currently building out its portfolio. When it comes down to it, Nelson’s opinion won’t count for much in determining the future of science and technology policy. Yet, President Biden’s decision to select her is an indication of significant changes to the administration’s approach to technology policy.

If Alondra is as successful at OSTP as she has been elsewhere, as one commenter put it, “she will open so many doors for folks who would otherwise have no access to any of this,” body added. And it’s crucial if we want to build a government that represents the people.


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Business Ideas

Interview with RISC-V International CEO Calista Redmond about the non-profit that oversees the open-source processor technology, industry adoption, and more 




Calista Redmond Martin from RISC-V International

It seems that you are interested in an interview with Calista Redmond Martin from RISC-V International. Let me give you a brief introduction about her and RISC-V International.

Calista Redmond Martin is the CEO of RISC-V International, a non-profit organization that supports and promotes the adoption of the RISC-V Instruction Set Architecture (ISA). The RISC-V ISA is an open standard that allows designers to create customized processors tailored to specific applications, from small microcontrollers to high-performance computing systems.

Redmond Martin has over 20 years of experience in the technology industry, including leadership roles at IBM, Hitachi, and the Linux Foundation. As CEO of RISC-V International, she is responsible for driving the organization’s strategic direction and supporting its global membership community.

In this interview, we’ll learn more about Redmond Martin’s career and her vision for RISC-V International, as well as the benefits and challenges of the RISC-V ISA and its potential impact on the future of computing.

Interview with Calista Redmond Martin, CEO of RISC-V International

Calista Redmond Martin is the CEO of RISC-V International, a non-profit organization that supports and promotes the adoption of the RISC-V Instruction Set Architecture (ISA). The RISC-V ISA is an open standard that allows designers to create customized processors tailored to specific applications, from small microcontrollers to high-performance computing systems.

Redmond Martin has over 20 years of experience in the technology industry, including leadership roles at IBM, Hitachi, and the Linux Foundation. As CEO of RISC-V International, she is responsible for driving the organization’s strategic direction and supporting its global membership community.

In this interview, we’ll learn more about Redmond Martin’s career and her vision for RISC-V International, as well as the benefits and challenges of the RISC-V ISA and its potential impact on the future of computing.

Can you tell us about your career path and how you became the CEO of RISC-V International?

Sure. I started my career in technology as a software engineer, working on mainframe systems at IBM. Over the years, I moved into leadership roles and worked on various open source projects, including Linux and OpenStack. When the opportunity arose to lead RISC-V International, I was excited about the potential of the RISC-V ISA and the opportunity to work with a global community of members who are passionate about open source hardware.

What are some of the key benefits of the RISC-V ISA compared to other processor architectures?

One of the key benefits of the RISC-V ISA is that it’s an open standard, which means that anyone can access and use the specification without paying royalties or licensing fees. This makes it easier for companies and organizations to develop customized processors that are tailored to their specific needs, whether it’s for low-power embedded systems or high-performance computing applications.

Another benefit is that the RISC-V ISA is modular and scalable, which allows designers to add or remove instructions as needed, depending on the requirements of the application. This makes it more efficient and reduces the amount of code needed to perform specific tasks.

What are some of the challenges that RISC-V International faces in promoting the adoption of the RISC-V ISA?

A: One of the challenges is education and awareness. Many designers and engineers are familiar with other processor architectures, such as ARM or x86, and may not be aware of the benefits of the RISC-V ISA. We’re working to address this by providing training and educational resources to help developers learn how to use the RISC-V ISA effectively.

Another challenge is ecosystem support. While there are already many open source software tools and libraries available for RISC-V, we’re working to expand the ecosystem and encourage more companies and organizations to develop software and hardware products that support the RISC-V ISA.

What do you see as the potential impact of the RISC-V ISA on the future of computing?

I believe that the RISC-V ISA has the potential to democratize access to custom processors and spur innovation in the industry. By allowing designers to create tailored processors for specific applications, we can improve efficiency and reduce costs, while also fostering innovation and new products and services.

Additionally, the open nature of the RISC-V ISA allows for more transparency and security, which is increasingly important in today’s digital landscape. I believe that the RISC-V ISA can help build a more open, secure, and trustworthy computing ecosystem for everyone.

Q: Can you tell us about some of the projects that RISC-V International is currently working on?

A: Sure. We’re currently focused on several initiatives, including expanding the RISC-V ecosystem, promoting education and training, and supporting our global membership community.

One of our key initiatives


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Business Ideas

Easily Streamline Social Media Scheduling & Gain Tons of Followers All At Once!




Social media management software is a tool that helps businesses and individuals manage their presence on social networks. It enables users to post content, schedule posts, track analytics, monitor conversations, engage with customers and more.

The benefits of using software to manage your social media accounts are numerous – from saving time by automating tasks to gaining insights into customer behavior and engagement levels. Such tracking methods can also be useful when purchasing Instagram followers or running ad campaigns.

Social media management tools can help you reach a larger audience, increase brand awareness and build relationships with potential customers or partners.

With the right approach, these tools can provide an invaluable resource for growing your business or personal brand online.

The Best Software For Getting More IG Followers

IG Automator is an excellent tool for getting more Instagram followers. It automates the process of liking, commenting, and following other accounts in order to gain exposure and expand your reach. With IG Automator, you can target users based on their location, interests and hashtags used in their content. This makes it easier to find people who have similar interests as you and are likely to follow back or engage with your content.

Additionally, IG Automator allows you to customize automated messages that will be sent out when someone follows or likes one of your posts – this helps build relationships with potential customers or partners quickly.

Growthoid is another great software product for boosting Instagram followers. Growthoid offers a variety of features such as automatic liking, commenting & direct messaging which help automate much of the work involved in growing a following on the platform. It also has an AI-driven feature which suggests profiles for you to interact with based on their engagement level – meaning it’s easy to focus efforts on those who are most likely to follow back or engage further with your content!

Sprout Social is a comprehensive social media management tool geared towards businesses looking to increase their presence online across multiple platforms including Instagram. It enables users to manage all facets of their social media marketing strategy from scheduling posts ahead of time through its calendar view feature right down tracking analytics & insights into customer behavior on each post too!

Sprout Social also provides tools specifically designed for increasing follower numbers like auto-following new followers & suggesting influencers they should connect with – making it ideal if you’re serious about growing your account fast!

Viral Upgrade offers both free & paid plans depending upon how many services/features you require from them so it’s perfect if budget is tight but still want access top-of-the line features like automated DMs (direct messages), hashtag targeting & competitor analysis amongst others; plus there’s even an ‘instant gratification’ option where Viral Upgrade guarantees results within

Scheduling Social Media Content

Buffer is an all-in-one social media management tool that allows you to easily schedule and publish content across multiple channels at once. With Buffer, you can quickly create, customize and share posts with your followers in a matter of minutes. It’s also great for scheduling content ahead of time, allowing you to plan out your entire week or month’s worth of posts in advance. Additionally, its intuitive dashboard makes it easy to track results like engagement rates and impressions – meaning it’s easy to optimize your posting strategy accordingly!

Hootsuite is another popular social media management platform used by many businesses and individuals alike. The main benefit of using Picuki or Hootsuite offers is the ability to manage multiple accounts from one central dashboard – making it ideal for managing multiple profiles on different networks such as Twitter or Facebook simultaneously. Additionally, Hootsuite provides users with detailed analytics insights into their performance – helping them understand which tactics are working best for them and why. This helps users make more informed decisions about what kind of content they should be creating & how often they should be sharing it online!

Tailwind is specifically designed for Instagram users looking to increase their following on the platform quickly & efficiently through automated tasks like liking photos & commenting on others’ posts based upon keywords entered into Tailwind’s intuitive interface. Additionally, Tailwind enables users to analyze competitor data so they can better understand what kind of strategies might work best in order to reach a larger audience faster than ever before!

Sprout Social is an advanced social media management software solution suitable for both small businesses right up to large organizations who need comprehensive solutions when it comes to managing their presence across various platforms including Instagram.

Sprout Social combines powerful automation features along with detailed analytics reports – helping brands discover which tactics are performing well & where there may be room for improvement within their campaigns too! Finally, Sprout Social also offers tools tailored specifically towards increasing followers fast such as auto-following

Best Practices for Increasing Followers

One of the best ways to increase followers on Instagram is by creating engaging content that captivates and resonates with your target audience. This could include anything from interesting visuals, informative videos, or interactive polls and surveys – whatever you choose should be designed to capture people’s attention while still being relevant to the message you want to convey.

Additionally, contests and giveaways are a great way to attract more followers as they can create excitement around your account and encourage users to share their experiences with others!

Engaging with other accounts is also essential for growing an Instagram following. An effective strategy involves interacting with like-minded influencers in order to leverage their larger audiences – this could include liking their posts, commenting on them or simply following them back. You may even want to consider collaborating with other brands if it makes sense strategically – this can help boost your own profile while simultaneously increasing exposure for both parties involved too!

Using hashtags & geotagging when posting content can also be beneficial as it helps make sure that your posts appear in front of relevant audiences who are likely interested in what you have shared. Additionally, getting creative with content is key – using different formats such as stories, IGTV episodes or live streams can all breathe new life into an otherwise stagnant feed which will result in increased engagement levels & follower numbers over time!


To conclude, using social media management software can be a great way to boost your Instagram followers and reach. These tools provide features like automated liking, commenting, direct messaging and hashtag targeting that make it easier for users to interact with potential customers or partners quickly. Additionally, scheduling posts ahead of time, tracking analytics & insights into customer behavior on each post are all ways that these types of platforms can help businesses get the most out of their social media presence.

Moreover, in order to increase your following on Instagram there are some tips you should follow such as creating engaging content which resonates with your target audience; engage with other accounts including influencers who may have larger audiences than yours; use creative formats such as stories or live streams; use hashtags & geotagging when posting content so it appears before relevant audiences – all of which will help give your account more exposure while simultaneously increasing followers over time!

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